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# general
S
Sarah 10:42 AM
/ask-fgv We're heading into Series A diligence. What should we expect from investors around unit economics?
Fiona 10:42 AM
✦ Series A Unit Economics: What to Expect
Series A investors typically focus on three core unit economics metrics: CAC payback period (ideally under 18 months for B2B SaaS), LTV:CAC ratio (3:1 minimum, 5:1+ preferred), and gross margin (70%+ for software).

Be ready to walk through your cohort retention curves — they'll want to see net revenue retention above 100% if you have any expansion motion. The narrative matters: connect unit economics back to your go-to-market efficiency story.
M
Marcus Chen ↩ replied in thread 2:15 PM
↩ Reply from FGV Expert Network
Fiona's answer is spot-on. One thing I'd add from my experience: VCs at Series A are increasingly asking for payback period by channel, not just blended CAC. If you have a clear self-serve vs. sales-assisted breakdown, lead with that, as it shows operational maturity. Happy to do a quick prep call before your first investor meeting.
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